Meet The Team

Innovators and Disruptors

Derek Archer

CMO by Day

Derek graduated from Patrick Henry College in 2009 with a classical education and degree in political science. After working with government programs, including White House initiatives, and working with non-profit government watchdog groups and big names like Star Parker, he concluded that he could bring even more value to these initiatives and groups if he helped them work on their storytelling. 

More than 10-years later, Derek has worked with big brands and initiatives, like serving as Robb White’s chief marketing officer to convert his Robb Report business principles from magazine to digital catalogs and online market reach and expansion. He’s also worked with Tony Robbins’ own coach and helped launch business-to-business as well as business-to-consumer initiatives with Top Doctor Magazine. He actively serves on the advisory board to Speaking Empire which has trained prodigious entrepreneurs like Russel Brunson for the past 10+ years. He continues to bring value to non-profit organizations like Love of Gray that has seen a strong boost during the COVID-19 pandemic in connecting the younger generation with the elderly, bringing awareness and love and service to their doorsteps. Most recently, he’s worked on initiatives with Danny Bauer and Better Leaders and Better Schools to help school teachers, administrators, and principals navigate the tricky waters of reopening education in the U.S. and abroad for Fall 2020. 

 

Derek Archer

Inbound Party Animal by Night

When Derek isn’t busy figuring out how to solve growth hurdles for people, he’s reading and watching the latest content on Inbound strategies from Dharmesh Shah, Brian Halligan, Gary Vee, and the Supremacy Digital team. Catch him livestreaming sometime and say hello!

Katie Collins

Account Manager by Day

The team’s SEO expert, Katie’s superpowers are Strategy, Problem Solving, and Individualization. She can help you identify your why, clarify your buyer persona, and see the big-picture in order to craft a marketing strategy that will move your nuanced audience from strangers to brand evangelists.

Katie Collins

Art Lover by Night

Outside of work, Katie actually hates technology – ha! You’ll probably find her outdoors swimming in a lake or wandering around in the sunshine. A lover of art, tradition, and the classical liberal arts, she would gladly talk Plato with you until the cows came home.

Kathleen Hernandez

Executive Assistant By Night

Kathleen is basically the team’s 2nd Derek in terms of client and team communication and coordination. She helps with speeding up the process of project management, troubleshooting client concerns – basically helps the team get things done correctly, efficiently, and quickly.

Kathleen Hernandez

Gym Rat By Day

Kathleen loves to stay fit and healthy! She used to box diligently before moving on to her new favorite workout, Olympic Weightlifting.

Francine Tan

Project Manager By Night

Francine is the team’s queen of project management. She organize and manage tasks for clients, choosing the right people to do the work, and making sure that deliverables are done and coordinated to clients timely. She keeps the ball rolling for the entire team.

Francine Tan

Loving Mother by Day

Francine’s being organized and meticulous attributes to her being a hands-on mom by day. If you think that makes her boring – you’re wrong! She spends most of her time off work being crazy cool around her kids so she enjoys singing, dancing, drawing, and just playing around with them. She also loves gardening and a fur mom too!

Francis Lazagon

Senior Web Developer

Francis, a Senior Developer of over 12 years, is Hit Your Mark Media’s one and only Senior Developer/Tech Whiz/Web Development Superman by night (and sometimes day, whew!). He can troubleshoot just about anything – he’s a master!

Francis Lazagon

Loving Father and Husband 24/7

When he’s not working, Francis loves take care of his daughter and wife as well as travel to different places and experience different kinds of cuisine with his family.

Andrew Mathew

Web Developer, UI/UX Designer, Graphic Expert

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Andrew Mathew

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Stef Zamora

SEO Specialist

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Stef Zamora

SEO Specialist

When he’s not working, Francis loves take care of his daughter and wife as well as travel to different places and experience different kinds of cuisine with his family.

Marthie Guillermo

Husband of Stef

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Marthie Guillermo

Husband of Stef

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Jimmy Seblos

SEO Specialist

Solid experience in on-page and off-page optimization, keyword research, competitor analysis. Jimmy is “a man of many hats” as long as it gets results and minimizing costs and losses as much as possible.

Jimmy Seblos

Jimmy loves to indulge in street photography, coffee making, and biking during his free time.

Christian Womack

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Christian Womack

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Kayla Schleining

Aesthetica's Account Manager and Resident Blogger

Kayla has always loved writing. Ever since she was little, she’s been filling journals cover to cover with stories, essays, songs, and more. Now as an adult, Kayla’s journals have evolved into word docs and her stories into reports. She’s been a content creator with Hit Your Mark Media for 2 years and has enjoyed putting pen to paper to help clients around the USA.

Kayla Schleining

Kayla is a graduating senior at Patrick Henry College with a degree in Strategic Intelligence and National Security.  Like any ambitious college student, she hopes to one day change the world for the better. In her spare time she loves painting, writing, going dancing with her fiancé, and galavanting the museums of Washington D.C.

Ionuț Raicea

Content Creator & Editor by Day

An enthusiastic believer in the power of words and proper phrasing, Ionuț employs his wordsmith superpowers to create and review solid and enjoyable content for our clients & their readers.

Ionuț Raicea

Teacher by Night

By night (and by day), Ionuț puts on his teacher cape and fascinates his high school and college students with his knowledge of both written and spoken Latin.

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